Canadian Iceberg heads for the UK

A vodka made using water harvested from icebergs is being launched in

the UK.?London-based Signature Lifestyles has taken the UK and European rights to Iceberg, which is owned by the Newfoundland Liquor Corporation

in Canada.?The 40% abv product had a tentative presence at various British trade shows last year but is embarking on a full launch this month.?Off-trade distribution is being targeted at high-end stores and specialist online retailers where it will have an rrp

of £26.99.?Signature Lifestyles was set up by Ali Samli and Goran Svilar as a top-end interior design and table decoration consultancy, and Iceberg is its first move into luxury drinks. It also handles a range of beauty products.?Iceberg is being listed by wholesalers Coe Vintners and Furniss-Roe & Nicholls.