Artois gets arty with advertising
InBev UK has launched its biggest outdoor campaign for Peeterman Artois and launched a short documentary film competition to promote Stella Artois.
The Peeterman Artois poster push will take place in London, Manchester and Glasgow to support the 4 per cent abv lager, which recently launched in the off-trade.
Marketing manager James Watson said: "We are highlighting the fact that Peeterman Artois offers something new and different for lager drinkers."
The Stella Artois short film competition, run with Channel Four and film festival Britdoc, asks aspiring film makers to create a film around the theme "adventures in recycling".
Four winners will get the chance to broadcast their movie in Channel 4's Three Minute Wonder slot in July and on the Studio Artois website.