Icy reception good for gum
Wrigley has rolled out its latest TV ads for Extra Ice with a Liquid Burst to target teens.
The campaign is predicted to reach an estimated 13 million people.
Nationwide sampling, a bespoke website and viral campaign will back the launch.
The gum comes in 10-packs of spearmint or peppermint flavour with a recommended retail price of 49p.
