Double Choc aims to seduce women
Cadbury Trebor Bassett is targeting women looking for an indulgent treat with the launch of its Dairy Milk Double Choc.
Available from March 26, it will be supported by a £3.85 million multi-media campaign that includes outdoor ads, sampling, PR activity and Coronation Street sponsorship.
Head of customer relations Mike Tipping said the "launch of CDM Double Choc will offer retailers an opportunity to capitalise on growth".
It will be available in 47g and 250g bars ( retail price: 43p and £1.72).