Top Tip

Save precious oxygen and time by not wasting breath on attempting to convert customers who ask for Cloudy Bay to buying another NZ Sauvignon Blanc - they are not interested and you will never win them over. Am I a pessimist?

Richard Ballantyne, Ballantynes wine merchants, Cardiff

Are you itching to share the secrets of your success with other retailers, or can you offer pearls of wisdom on how to make money, save time or deal with irritating customers? Just send us your Top Tip and you could bag yourself a bottle of bubbly.

Write to laura.clark@william-reed.co.uk or phone 01293 610225

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