Extra lines for Sainsbury's own range
Sainsbury's has expanded its own-label range in a revamp of its spirits offering.
Among the newcomers are six Taste the Difference products, including an 18 Year Old Extra Armagnac, 12 Year Old Calvados Pays d'Auge and a 9 Year Old Grande Champagne XO Cognac, three SO Organic spirits including a Fairtrade white rum, and four Sainsbury's Basics spirits. The retailer has also listed some grocery multiple exclusive products including Finlandia Grapefruit Fusion vodka .
Its summer promotion will see individual spirits categories merchandised in specialist bays.
Gin will be highlighted until May 23 as part of Sainsbury's Best of British in-store promotion, with vodka following in the spotlight until June 10. Shelf-edge barkers with serving and mixing suggestions will be used in stores and bottles of spirits will be cross-merchandised with mixers.
Sainsbury's has also repackaged its Taste the difference Blackfriars Gin with a more contemporary label.