Old favourite out of the ordinary
Diageo is rolling out Morgan's Spiced Rum in revamped packaging.
The new look is designed to reinforce the drink's Caribbean heritage
on-shelf impact . It is part of Diageo's £1.5 million
press, radio, outdoor and on line advertising for the brand's Out of the Ordinary campaign.
Brand manager Amy Richardson said: "The growth of the brand and of golden rum as a whole is an illustration of current trends which see consumers looking for a more differentiated spirits offering. "