Spirits Report 2007
Compiled by Christine Boggis, Laura Clark and Rebecca Evans
The UK off-trade spirits market has rallied in 2007
after a stagnant 2006, according to Nielsen figures to Aug 11 2007. Some categories - notably gin and malt - saw sales hit the same levels as they did in 2004/5,
after a dip in 2006. Maybe after World Cup fever, and with the summer that never happened, consumers who went all-out for lager and cider last year are turning back to spirits.
Find out more in our annual
analysis of the spirits market
The top 50 spirits brands in the UK off-trade
10 ideas to transform your spirits sales
Views and tips from buyers, retailers and suppliers
In-depth analysis of the eight key spirits categories
TNS profile of off-trade spirits drinkers
The top 10 spirits brands
1 Smirnoff Red Label
Bell's 8 Year Old 2
3 The Famous Grouse
Glen's Vodka 4
Bacardi Superior 6
Jack Daniel's Tennessee Whiskey 8
9 Teacher's Highland Cream
William Grant's 10
Nielsen MAT to Aug 11 2007, GB off-trade
Data in the OLN Spirits Report was sourced from Nielsen's Off-trade Scantrack Service.
Scantrack monitors weekly sales from a nationwide network of EPoS checkout scanners. Coverage includes grocery multiples, co-ops, multiple off-licences, independents, symbol groups and multiple forecourts. Nielsen's retail measurement service provides comprehensive information on actual purchases, market shares, pricing, distribution and promotional activities. It is the fastest and most accurate monitor of consumer sales.
The OLN Spirits Report was compiled by the Nielsen company exclusively for William Reed. All data remains the intellectual property of
Nielsen and the Nielsen company. No reproduction of the lists or data within is permitted without prior consent of the Nielsen company.