Diversity is the key to success
- giving people something really special that looks good and tastes better. Retailers need to take a stand against the mass -produced, big -branded spirits if they want to grow their spirit sales. There are so many interesting and wonderful products on offer from smaller specialist producers, for example we are taking on over 30 new Polish vodkas, none of which can be found in any of the supermarkets or so-called specialist off-licences.
David Simmonds, Red Zebra, Derby
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