Home  /  Drinks

Bigger brands create more loyalty among consumers, according to the chief executive of Wine Intelligence.

a bottle of beer on a wooden counter

KBE Drinks has announced a £1 million marketing campaign to showcase a new look for its Kingfisher beer brand.

The Drinks Retailing Awards are now open for entries for the 2023 event. The awards, which have been given a makeover for 2023, celebrate the best in the UK off-trade.

This issue marks a change for our Top 100 Most Influential list. We’ve opened it out beyond wine to include all drinks categories and we have made it into an industry poll.

Aspall Cyder House cidery site

Aspall Cyder is due to hit TV screens for the first time later this year as part of a new marketing campaign launched by brand owner, the Molson Coors Beverage Company. The £3 million activation will begin in June with a TV advert, alongside a social media campaign and out-of-home advertising. 

Two glasses of rose wine on a table

“It will probably never be as big as Sauvignon Blanc, but there’s lots of innovative styles in New Zealand rosé, and now is the time to grow its presence and get it on shelves”, says  Chris Stroud, European market manager for trade organisation New Zealand Winegrowers. 

Non alcoholic drinks

Waitrose has released its Drinks Report 2022, highlighting some of the key trends in beer, wine and spirits. From the rise in retro cocktails to eco-conscious bag-in-box wines, Pierpaolo Petrassi MW, trading director for BWS, said consumers are becoming “increasingly keen to expand their horizons when it comes to their drinks cabinet”. 

Anheuser-Busch InBev has rolled out a lightly sparkling alcoholic drink made with fruit juice, as it looks to tap into the lower calorie drinks market. The move marks the brand’s first foray outside of beer in the UK.

Magners cider summer promotion

Magners cider has launched its "largest ever off-trade promotion" ahead of summer, giving consumers the opportunity to win a range of prizes, including a luxury holiday in the UK.

blue can of gin and tonic on a beach with blue skies

The monthly round-up of what's new in low/no, beer, cider, wine, spirits, RTDs and mixers. 

Chernigivske beer can Ukraine humanitarian relief

AB InBev’s UK arm, Budweiser Brewing Group, has announced the introduction of popular Ukrainian beer Chernigivske into UK retailers, with profits going to humanitarian relief efforts in Ukraine. 

close up of two cans of cocktails in front of a person in lilac trousers

From how spirits are packaged to how they reach the consumer and who promotes them, Maverick Drinks co-founder Michael Vachon pinpoints the most important trends in spirits for retailers

A new report from Campari Group UK has flagged premium rum as a key growth area for the spirit in the next year.

Waipapa Bay wine whale dolphin conservation

Wine retailer Broadland Drinks has strengthened its partnership with Whale and Dolphin Conservation (WDC) by establishing a new donation scheme that will see 5p go to WDC with every bottle sold from Broadland’s Waipapa Bay brand. 

Industry watchdog the Portman Group has launched a free training programme for start-ups and small producers with a turnover of £2.5 million or less. The scheme looks to help the craft community to better understand and implement the Code of Practice on naming, packaging, and promotion of alcoholic drinks.

sustainable whisky bottles

As part of its 10-year action plan to operate more sustainably, Diageo has outlined plans to discontinue the use of cardboard gift boxes within its Scotch whisky portfolio. The phased removal of 183 million gift boxes will cover brands such as Johnnie Walker, Buchanan’s and Bell’s. If successful, the programme will extend to more Diageo-owned brands in 2023.

Westons cider summer advertising campaign pack with cider glass

Westons Cider has launched its latest marketing campaign ahead of the summer cider boom. The brand has invested £1.1 million in out-of-home advertising, which is expected to reach around 48 million adults across the UK.

RedLeg rum advert campaign

RedLeg rum has launched its first TV advertising campaign,  entitled ‘Crab Dance’, which will run exclusively on ITV.

Absolut campaign with Drag Race Tayce and Chet Lo fashion designer

Pernod Ricard owned vodka brand, Absolut, has announced the launch of its #BornToMix campaign in collaboration with Drag Race alumni Tayce, celebrity designer Chet Lo and Ateliers Institute of Digital Fashion (IoDF).

Chivas Brothers has announced a gaming partnership between its blended Scotch brand Ballantine’s and Gearbox franchise Borderlands.

Diageo has appointed Nuno Teles (pictured) to the role of managing director for Diageo Great Britain.

When in Rome paper wine bottles

Anglo-Italian wine brand, When in Rome, has announced the release of its paper bottles, which will be available from Ocado in May. 

London Gin can and glass pink grapefruit

The RTD category has matured: brand proliferation is rife; gimmickry and consumer distrust have been swapped for authenticity and credibility. But the acronym also now covers a spectrum of product types, making stocking and merchandising decisions tricky for retailers. 

Moet Hennessy’s namesake Cognac brand has teamed up with the Gérard Basset Foundation and Liquid Icons to introduce the Hennessy Golden Vines Diversity Scholarship in Spirits.

Bunches of red grapes growing on the vine

Austria's Neusiedlersee DAC has announced plans to champion the region and its red grape variety, Zweigelt, in the UK market.

Drinks glasses on pink background

NielsenIQ 2021 data shows its boom time for big beer brands, with the category taking six of the top 10 spots in the list of biggest alcohol brands. Diageo does well in the spirits list, with Smirnoff , Gordon’s, Baileys, Captain Morgan and Bell’s Original all featuring. With the recent delisting of Russian products by major retailers, Russian Standard is unlikely to make the cut for 2022.

Big drop no alcohol beer cans

Drinks Retailing has polled 20 independent retailers from across the UK to pinpoint trends in style and flavour across spirits, mixers and sparkling wine. Retailers also reveal their bestsellers and rising stars.

Drinks Retailing has polled 20 independent retailers from across the UK to pinpoint trends in style and flavour across spirits, mixers and sparkling wine. Retailers also reveal their bestsellers and rising stars.

Denise van Outen Lambrini wine campaign

The owners of Lambrini perry have announced a new campaign in partnership with actor and presenter Denise Van Outen, marking the brand’s first big activation since it was acquired by Accolade Wines in June 2021.