More than 12 million sun-loving Brits jetted off to Spain in the past year and Barcelona was the most popular destination. It is easy to see why this enchanting seaside city is such a hit, as it is teeming with architectural treasures, the world’s greatest chefs and beautiful Mediterranean beaches.
Brands need provenance to survive in the modern cider category: those that can demonstrate a strong back- story and sense of place are thriving and those that cannot are falling by the wayside. British consumers are becoming more discerning about the products they are purchasing and are looking for genuine imports and local, independent producers, and that is a strong factor in Kopparberg’s success. It might not be a brand many in the UK immediately associate with heritage and provenance, but it has a back- story to rival any drinks brand on the market.
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