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UK launch for Norwegian spirit

13 February, 2017

A Norwegian distillery is releasing a cask-aged spirit in the UK.

Diageo’s Cîroc vodka has signed up Brazilian model, fashion designer and actress Alessandra Ambrosio to take part in its ongoing global On Arrival campaign.

The Scotch Whisky Association says latest Treasury figures show that revenue from spirits duty rose after the rate was cut in 2015, thanks to a resulting increase in sales.

Italian spirits producer Luxardo is looking to add to its UK range in the new year with the launch of Luxardo Bitter Bianco.

Southern Comfort is running an outdoor and press ad campaign for Christmas, humorously referencing the turbulent times experienced in 2016 and pointing optimistically towards the new year.

David Beckham is appearing in a TV ad for Haig Club Clubman, the new addition to the single grain whisky brand the ex-footballer has launched in partnership with Diageo.

Macallan has released an age statement whisky matured in a combination of sherry-seasoned European and American oak.

Famous Grouse whisky is spending £2 million on a pre-Christmas TV campaign.

Spirit Cartel has added Pyrat XO Reserve rum to its portfolio.

Diageo has released Haig Club Clubman, a new whisky from its partnership with David Beckham and showbiz entrepreneur Simon Fuller, launched in 2014.

Highland distillery Tomatin has launched a limited 2005 vintage edition of its peated Cù Bòcan single malt.

Denis O’Flynn is leaving his post as managing director of Pernod Ricard UK at the end of September.

Jamaica rum brand Appleton Estate is launching its Reserve Blend mark in the UK.

Independent whisky bottler Wemyss Malts is releasing six new single cask whiskies.

Pernod Ricard UK will launch a Father’s Day marketing campaign for its Glenlivet Founder’s Reserve Scotch whisky from next month.

Global Brands is linking up with the Ted Baker fashion store chain for a promotion on its Hooper’s alcoholic fruit brew range.

Ketel One vodka has produced a limited edition bottle to mark 325 years of the Nolet Family Distillery, which makes the spirit.

Hi-Spirits is to take over UK distribution of Southern Comfort and Tuaca from April 1.

Diageo is reintroducing Green Label to its Johnnie Walker blended Scotch range.

Martell Cognac has linked up with French DJ and dance music producer Étienne de Crécy for a limited edition pack.

Pernod Ricard UK is introducing a limited edition expression created in collaboration with County Cork micobrewery Franciscan Well.

Craft gin distiller Warner Edwards is to support new retail listings for its products with in-store sampling and POS.

The premium expression of Famous Grouse whisky called The Black Grouse is to be relaunched as The Famous Grouse Smoky Black.

Global Brands has added Plum & Sloe flavour to its Hooper’s drinks range. 

Johnnie Walker has released two limited City Edition bottles for its luxury Blue Label blend.

Global Brands has added Raspberry Glitter flavour to its Corky’s schnapps range.

Malibu will be available in a limited edition bottle created by fashion designer Sera Ulger from April 14 for six weeks.

Spirits supplier Mangrove is running an on-pack promotion on Santa Teresa rum to win a skiing holiday for four in the Swiss resort of Verbier.

The Advertising Standards Authority (ASA) has banned Hi Spirits from using certain images on its Antica Sambuca Facebook page.

A giant animated laser projection revealed the first impression of the new Beefeater Gin bottle in London’s Covent Garden this week.