Aspall Cyder is due to hit TV screens for the first time later this year as part of a new marketing campaign launched by brand owner, the Molson Coors Beverage Company. The £3 million activation will begin in June with a TV advert, alongside a social media campaign and out-of-home advertising.
Magners cider has launched its "largest ever off-trade promotion" ahead of summer, giving consumers the opportunity to win a range of prizes, including a luxury holiday in the UK.
Westons Cider has launched its latest marketing campaign ahead of the summer cider boom. The brand has invested £1.1 million in out-of-home advertising, which is expected to reach around 48 million adults across the UK.
Thatchers has lined up a TV ad for its new flavoured cider.
Cider producers are relentless in their pursuit of new flavours. There’s the seemingly endless stream of new fruits – think Strawberry, Mixed Fruit, Dark Fruit, Summer Fruit, Winter Fruit and so on – but also the various flavours offered by single varietals, for example. Cider flavours are ever-changing at every level of the category – from new fruit flavours to barrel ageing and co-ferments.
It was the drinks category that the phrase “distress purchase” was invented for. When brands like Kaliber, Barbican and Swan Light first laid the foundations for low-alcohol and alcohol-free beer in the late 1970s, the audience was almost exclusively those avoiding drinking and driving – with the beers routinely lacking flavour and body there was little other reason to buy them.
Brothers Drinks has acquired sparkling perry brand Babycham from Accolade Wines.
Thatchers has said the latest stage in its journey towards net zero involves an £11m investment at its Myrtle Farm home in Somerset.
Thatchers has partnered with the University of Bristol in a project to identify varieties of cider apples, as it looks to create new varieties for future cider making.
The International Cider Challenge 2022 is now open for entries. The awards, which are in their 12th year, include tasting categories as well as design and packaging awards.
Nielsen client team leader Rob Hallworth makes some predictions for how shoppers are likely to behave this festive season.
Amber Beverage UK has agreed a five-year partnership to distribute Drynks Unlimited’s range of alcohol-free beer and cider.
Normandy cider producer Sassy has added a certified organic cider to its range
C&C Group is launching its first ad campaign in four years for Magners cider today, including TV spots around Love Island and Gogglebox.
Westons Cider has unveiled a new £3 million canning line at its Herefordshire mill.
Kopparberg is adding a Mixed Fruit Tropical Cider to its collection.
2020 was the biggest year on record for the off-trade cider category, according to Westons Cider’s sixth edition of its annual Cider Report.
Kopparberg UK is launching a Passionfruit & Orange Cider.
Sandford Orchards has invested £1.2 million into expanding its bottling and canning capabilities and developing and implementing a new branding strategy.
Thatchers Cider has released its new season Thatchers Vintage 2020.
Westons Cider has launched a special Covid-19 edition of its annual Cider Report and it said the research shows the cider category has proven itself "remarkably resilient”.
Brothers Cider said it has experienced “exceptional results” following the launch of new variants; Red Apple, Tutti Frutti and Marshmallow.
Heineken UK has rolled out its 100% plastic-free cardboard topper across thousands of UK retailers.
Thatchers is launching a new TV campaign, which will hit screens on August 17.
Nisa is supporting its retailers with a range of cider deals to drive sales over the summer season.
Little Pomona has launched Table Cider, a seasonal blend of apples that will be released in parcels in the year following each harvest.
Cider makers across the South West have launched a “cyber celebration” to mark South West Cider Week.
Beer and cider continue to be the “stand out performers” in the off-trade, with signs shoppers are now trading up to premium options, according to the latest data.
The World’s Biggest Cider Tasting will take place on May 2 via Instagram, with the aim of connecting cider fans and producers during the Covid-19 pandemic.
Thatchers Cider is extending into fruit cider for the first time with the introduction of Cloudy Lemon Cider.