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Carlsberg Group has started a consumer trial scheme for its new fibre bottle. The sampling initiative involves 8,000 bottles in 8 countries, including the UK. The bottle also contains beer brewed with “organic and regenerative barley”, the company said. 

Online beer retailer HonestBrew has ceased operations.  

The May beer review

31 May, 2022

Jeff Evans is back with his bimonthly beer review. 

Asahi Super Dry beer is set to launch its largest multi-channel advertising campaign in the brand’s history. 

Man with tattoos holding a bottle of Lucky Saint alcohol free beer

Following Mental Health Awareness Week (9-15 May), Lucky Saint alcohol-free beer has partnered with Beder and ASCND to launch a series of activations and mental health training courses. 

Chernigivske beer can Ukraine humanitarian relief

AB InBev’s UK arm, Budweiser Brewing Group, has announced the introduction of popular Ukrainian beer Chernigivske into UK retailers, with profits going to humanitarian relief efforts in Ukraine. 

A table with two glasses of beer and a plate of food

Carlsberg Marston’s Brewing Company has rolled out the first TV ad for its Birrificio Angelo Poretti brand, as it looks to tap into the beer with food occasion.

While IPAs, stouts and APAs have enjoyed time in the sun, their more mainstream cousin has only just begun to re-emerge from the shadows. Goodbye Eurofizz, hello grown-up lager. Millie Milliken reports

four beer bottles lined up on orange background

The March beer review

29 March, 2022


BrewDog will offer shoppers the chance to claim back the full price of a pack of beer, if they are not satisfied with the taste.

thatchers zero cider bottle and beer glass against blue background

It was the drinks category that the phrase “distress purchase” was invented for. When brands like Kaliber, Barbican and Swan Light first laid the foundations for low-alcohol and alcohol-free beer in the late 1970s, the audience was almost exclusively those avoiding drinking and driving – with the beers routinely lacking flavour and body there was little other reason to buy them.

Diageo’s Guinness brand has released limited edition packaging to coincide with the Guinness Six Nations rugby tournament. 

Congleton-based Beartown has broken ground on a new brewery, as it looks to increase capacity.

Close up and two people saying cheers with beer cans

Shepherd Neame beer brand Bear Island has teamed up with professional adventurers The Turner Twins for its new Born to Roam campaign.

Artist's impression of a building for Guinness in Covent Garden

Diageo has announced plans to invest £73 million in a microbrewery and “culture hub” for the Guinness brand in Covent Garden. The project, called Guinness at Old Brewer’s Yard, is expected to open in Autumn 2023.

The International Beer Challenge is now open for entries. The competition, which is in its 26th year, welcomes all beers from across the world.

close up of glasses doing a cheers

Budweiser Brewing Group (BBG) has predicted that 70% of beer consumption will be premium or super premium by 2025.

AB InBev’s Budweiser Brewing Group has launched Beer Masters, a Prime Video show designed to find the best amateur brewer. The show, which first aired on November 11, is hosted by singer and beer aficionado James Blunt and head judge Jaega Wise, a brewer and industry expert.

A low alcohol beer has been crowned the Supreme Champion Beer at the International Beer Challenge (IBC) 2021, beating 641 competitors to secure the top award.

Budweiser has launched limited-edition packaging and a scan-to-win competition, as part of its 'official beer of the English Premier League' status. The new packs are available in convenience, grocery and wholesale channels nationwide. 

The Advertising Standards Authority has banned a series of social media posts from BrewDog over misleading language.

Online sales of beer, wine and spirits maintained good growth in September, against a backdrop of falling online retail sales.

New research has suggested that a third (34%) of consumers have or are considering stockpiling for Christmas before the end of October.

Nielsen client team leader Rob Hallworth makes some predictions for how shoppers are likely to behave this festive season.

Ivan Menezes Diageo

The chief executive of Diageo has said off-trade sales remain strong in Europe.

A perfect logistical storm is threatening to take the shine off the festive recovery. Nigel Huddleston reports on fears of drinks shortages

Amber Beverage UK has agreed a five-year partnership to distribute Drynks Unlimited’s range of alcohol-free beer and cider.

Music collaboration specialist Signature Brew has produced a beer named after a global 1980s chart hit.

West Yorkshire craft brewer Vocation has rebranded its entire beer range.