Barr jumps into sports drinks market with Taut acquisition
Barr Soft Drinks has acquired sports drink firm Taut.
paid a nominal £1 for the business, which made losses of £1.3 million in 2006 and recorded sales of £1 million last year.
Taut's drinks - launched in 2003 - contain no artificial sweeteners or preservatives. The range is available in three flavours of isotonic - Cranberry
& Blackberry, Orange
& Mandarin, and Lime
& Grapefruit - and the Lemon-flavoured Taut Endurance.
Commercial director Jonathan Kemp said: "Taut is an established brand within the fastest growing segment of the soft drinks market, plus it's
unique by being a clean sports drink, which sets it apart from its competitors.
"It offers us a fast entry into this market sector and through our strong distribution channels has great potential for further growth across the UK."
The still sports and energy drinks sector
has grown by more than £60 million in
two years and is currently worth £162 million, according to Barr.