Foster’s calls on no-worries formula
Heineken UK is airing three new TV ads for Foster’s lager.
The ads feature a new Good Call advertising slogan, and the activity will include video-on-demand, digital, social media and outdoor ambient marketing.
The campaign features two Aussie blokes hosting a phone-in agony aunt show from a beach retreat.
Marketing manager Gayle Harrison said: “We know Foster’s drinkers aspire to the Aussie no-worries attitude and the new campaign brings it to life perfectly, in a simple, humorous way.
“This is a return to classic Foster’s brand advertising.”