Pink Elephant goes to the beach
Pink Elephant wine has signed up to sponsor beach volleyball. The Portuguese rosé's logo featured on the clothes of British Olympic hopefuls Kerri Olding (left) and Vikki Palmer at the recent National Students' Cup event in Brighton. Bill Rolfe, director of brand owner 10 International, said: "The reason we wanted to get involved with beach volleyball is it fits perfectly with the brand profile for Pink Elephant. We hope to be sitting watching these girls in the final at Horse Guards Parade in 2012."