Analysis
I Heart wine: the story behind a runaway success

A group of wine producers and students gathered at the WSET’s London offices this month to learn from the team behind the successful I Heart brand.

Beaujolais: nouveau niche

The beleaguered winemakers of Beaujolais are celebrating after 2018 delivered the sort of vintage that can save many from biting the dust. Hail ravaged the region in 2016 and 2017 and some producers feared for their livelihoods as they headed into this year. But Mother Nature smiled on the area to the north of Lyon this year and superb conditions led to a large crop set to yield high-quality juice.

Opinion
The festive beer opportunity and the infamous Christmas shop

Christmas is arguably the biggest trading period of the year for the off-trade, loaded with significant opportunities for retailers. After all, it is a time of indulgence, hosting, parties and many cosy nights in – people want to make Christmas special and this is reflected in their shopping habits. In fact, last year saw the biggest spend on premium products ever, with £470m spent over the four weeks to Christmas (Kantar).

Engaging consumers and getting results with email marketing

Another year; another holly, jolly Christmastime. Cue the office parties, the endless playlists of Slade, Chris Rhea, and Shakin’ Stevens, and the desperate search for an appropriate Secret Santa present. And, of course, the mild panic of brands – both big and small – as they contemplate just how they are going to stand out from the crowd during the year’s busiest sales period.  

Nielsen insight: all I want for Christmas is off-trade growth

Christmas is my favourite season – I have been known to put my tree up in mid-November. Yes, I am one of those people.

Richard Hemming MW: Impossible problem

How is cheap wine possible? This is perhaps the strangest and most perpolexing question in wine, alongside such conundrums as “is terroir real?” and “pink port: why, god, why?”

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