Top Tip

Offer customers what they want, when they want it and how they want it. Retailers' ranges are being driven by supplier negotiations not by customer requirements. Simple ranges with a value offering will deliver growth. As an industry both suppliers and retailers can help innovation - suppliers need to challenge themselves more to come up with more innovation and retailers should try and support NPD wherever possible.

Harvey Lees, buying manager for spirits, Asda

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E-mail laura.clark@william-reed.co.uk or phone 01293 610225