Mayfair hopes to increase appeal

Gallaher is rolling out limited edition packs for its Mayfair cigarette range.

The new look is designed to increase the appeal of the

brand and to "inject interest among the modern mid-price smoker", according to a spokesman.

Price-marked packs will be available in the independent and wholesale channels.

Communications manager Jeremy Blackburn said: "Limited edition packs are appreciated by consumers ."

Related articles: