WKD promos for festive season
Beverage Brands is offering retailers free Christmas-themed WKD point-of-sale kits as part of a £4 million advertising push.
Featuring advice and tips for consumers on how to cope with the festive season, the packs include tinsel mobiles, bunting, posters and shelf strips featuring a bottle of WKD with the words "easy to wrap" .
campaign will also include outdoor poster ads advising consumers how to do their Christmas shopping WKD-style.
The WKD guide to Christmas will be published in conjunction with men's magazine Nuts this month.
WKD's Treadmill and Bathtime TV ads will
return for a six-week burst running through to Jan 3. Its
Robot ad will also be shown in cinemas over the
Marketing director Karen Salters said: "WKD really comes into its own at Christmas. The brand is all about having a laugh with mates so sits well with festive occasions."