8 Jack Daniel's

Value

growth Aug 08 v Aug 07: +14%

Key date in history: 1866 - Jack registered his distillery

Famous friends: Frank Sinatra started the

Jack on musicians' riders thing

Strengths: Rock 'n' roll image; Coke

Challenges: Vodka; not getting bored with being so successful

The year gone: Hung out, went to a few gigs, the odd festival ...

The year ahead:

Still being cool while bigging up the

distillery founder