10 Teacher's

Value

growth Aug 08 v Aug 07: -7%

Key date in history: 1863 - the Highland Cream suffix is added to the brand name

Famous-ish friends: Features in the novel (Un)arranged Marriage by Bal i Rai

Strengths: Distinctive pack; increase d spend

Challenges: Bit blokey; sales well down

The year gone:

Manspace ad theme

The year ahead: In need of a

Shakin' Stevens-at-Glastonbury type comeback