Panda eyes the market with Fox's ad
Fox's is back on TV screens this month with its second burst of advertising featuring animated panda Vinnie.
The biscuit manufacturer is spending £2 million on the latest marketing push, which will also include online and radio advertising.
The first time Vinnie starred in Fox's ads, 8.5 million shoppers - one third of all households in the UK - bought the brand, according to the company.
Business sector director Mike Driver said: "Fox's sales increased by over £4.3 million at RSV as a result of our advertising campaign. We also managed to attract new consumers, a high percentage of which are AB shoppers under the age of 35."