Silk Cut 20s given textured new look

JTI has revamp?ed the packaging for Silk Cut.

Packs of Silk Cut Purple, Blue and Silver 20s will be available this month in a limited-edition cellophane wrap, before the clear-wrap packs that fully display the new look go on-shelf in April.

The redesign gives the low-tar brand “a more modern look and feel”, according to JTI.

Head of communications Jeremy Blackburn added: “The new textured design reinforces Silk Cut’s premium status in the UK and ensures it will continue to provide retailers with a valuable source of profit.”