Packaging update for Kronenbourg

Heineken UK is to update the packaging for its Kronenbourg 1664 lager brand.

The new look adopts the global design for the brand, to give it a “Gallic, edgy and more modern look”.

The relaunch forms part of a marketing push which includes a new TV and press campaign from October.

The redesign includes a tweak to the reference to an in-can widget in the lager, changing it from Dynamo Système to Draught Système.