Green Goblin goes for the male market

Thatchers is hoping to drive awareness for Green Goblin cider with a national campaign for its core male market.

Targeting 18 to 30 year olds, the campaign will feature in consumer magazines such as BBC Top Gear, Four Four Two, FHM and Men’s Health, and Thatchers estimates it will reach more than 2.2 million men.

Straplines such as Hallelujah, a Flavour Bigger than the National Debt are being used to highlight the brand’s humorous side. “We are looking to push brand awareness with this campaign,” said managing director Martin Thatcher.