Kingsland Drinks creates premium spirits sister company

Kingsland Drinks has revealed the creation of a new drinks company, which will focus on premium spirits for the off and on-trade. The new company, which is yet to be named, will focus on curating, creating and crafting a portfolio of premium drinks brands, and it will benefit from Kingsland’s route to market and end-to-end category service, although it will run as an entirely separate business.

The business will be managed by industry professional Becky Davies, who was formerly the on-trade sales director at Mangrove Global. Her career has spanned a number of years in the spirits and hospitality industries, having worked through the ranks at a number of high-profile cocktail bars in Manchester and Leeds, before moving into sourcing, sales and management.

She said: “Spirits in particular have been my passion for over a decade, the innovation and creativity illustrated on a daily basis is incredible to be part of. I can’t wait to bring all of that to the new company with the freedom to shape a seriously brilliant portfolio of purposeful brands and service some of the hospitality industry’s best outlets.

“I’ve grown through the industry, making great connections and long-term relationships along the way. I come into the role with a focused objective to build compelling, relevant and conscious brands with a team of knowledgeable drink specialists.”

The company is now recruiting for sales and marketing professionals with dedicated spirits experience.

Davies added: “My focus right now is to continue my search for exciting, innovative and - where possible - first-to-market liquids and brands to collaborate with. We want to bring together a team of experts who strive to be part of something with real momentum, energy and ambition. This is a unique opportunity to join an exciting new venture and to contribute to and build from the ground up.”

Andy Sagar, Executive Chairman of Kingsland Drinks, said: “It’s early days in the formation of the new company, but we’re very much behind supporting its growth and footprint across the industry. Under Becky’s expert eye, it will exist as a standalone business with the freedom to grow and evolve naturally.

“Critically, its offering will be a welcome shot in the arm for premium drinks; UK consumers are increasingly seeking out new and exciting drinks and becoming more sophisticated in their choices and knowledge. We’re already hugely excited about the offering Becky is curating and have incredible confidence that, with Becky at the helm, it’ll become a destination for outlets seeking stand out luxury and premium drink brands.”

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