Majestic Wine expands partnership with Deliveroo

Majestic Wine is expanding its partnership with Deliveroo, adding 54 new stores and bringing the total to 137 stores across the UK.

The Majestic partnership is now Deliveroo’s largest wine business tie-up and fastest wine business roll-out after adding 104 new stores this year.

The full range on the Deliveroo app now covers 55 products and is available from 137 different Majestic locations across the UK, delivered in as little as under 30 minutes.

The number of locations has jumped from 30 sites at the start of the year, fuelled by rising customer demand due to people being at home during the Covid-19 crisis, and also due to warm weather. Exclusive Deliveroo data shows that London leads the way for orders, followed by Edinburgh, Brighton and Manchester.

Majestic Wine also reported that sales of Rose wine in particular have soared 90% during lockdown. The top-selling Rose wine on the Deliveroo app during lockdown has been Jas de Vignes IGP Mediterranee Rose, following by Whispering Angel Rose, which all enjoyed a surge of demand during the heatwave in May.

The range now includes a number of new Rose choices, including Bardolino and Bread and Butter rose, as well as G&T cans for the first time.

Curren bestsellers for Majestic’s Deliveroo customers during lockdown include the LB7 Portuguese Red from Lisbon, Jas de Vignes IGP Meditteranee Rose, Whispering Angel Rose, Lisboa Red and Definition Oaked Chardonnay.

Robert Cooke, Majestic’s chief commercial officer, said: “We are delighted that this partnership continues to provide joy and discovery for customers from the comfort of their own home. We are always looking for new ways to help our customers keep making those discoveries whilst in lockdown and beyond, as safely and interactively as possible.

“With Majestic’s unbeatable expertise and range, alongside the fantastic service Deliveroo offer, even more wine lovers from Taunton to Cardiff can now get brilliant bottles direct to their homes. Wine has never been so popular in the UK and working together with Deliveroo we want to make that perfect glass as accessible as possible.”

Ajay Lakhwani, vice president of new business, Deliveroo said: “We are delighted to announce yet another expansion with Majestic Wine, the UK’s leading specialist in wine, and play our role in making sure households have access to everything they need and want during COVID-19. 

“The roll-out of Majestic Wine on Deliveroo across 137 stores in the UK is fantastic news for our customers across the country, who can now enjoy an even wider choice of delicious wine, delivered in as little as under 30 minutes.”

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