Greenall's adds Blood Orange & Fig to its gin collection

Greenall’s is launching Blood Orange & Fig Gin, to add to its zero-sugar flavoured gin range.

The new variant will be available exclusively at Sainsbury’s from this month, priced at £16 for one-litre.

The launch follows a strong year for the brand. Greenall’s flavoured gin range grew twice as fast as the category, according to the producer Quintessential Brands.  

Growth was supported by the brand’s biggest-ever marketing campaign last summer.

The new variant is expected to tap into the growing popularity of orange-flavoured gins. It is made from Greenall’s Original London Dry Gin infused with natural blood oranges and a twist of fig.

Russell Kirkham, marketing director for Quintessential Brands UK, said: “Our Greenall’s zero-sugar flavoured gins have proven to be a hit in the UK, especially Greenall’s Wild Berry which was one of the top five performing spirits of 2019. With research showing a clear consumer demand for orange flavoured gins, we’re excited to be adding Blood Orange & Fig into the mix – a flavour that we’re confident will be a huge hit this summer. 

“Unlike many other flavoured gins on the market, Greenall’s is unique in the fact that all our flavoured gins contain zero-sugar. As consumers are becoming increasingly mindful of the sugar they consume, this is something that has contributed to the success of the range and will no doubt ensure that Greenall’s Blood Orange & Fig stands out from competitors when it hits shelves.”

The new variant will roll out in other channels from April 2020, supported by a dedicated consumer campaign this summer. 

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