Foxhole Spirits extends reach via Booker deal
Foxhole Spirits has secured a national listing with Booker, whereby the producer’s Foxhole Gin and Hyke Gin will be available to the wholesaler’s customers in the convenience sector and the independent off-trade.
Hyke Gin is co-created with Richard Hochfeld, one of the UK’s biggest fruit importers using fresh table grapes surplus to the requirements of the supermarket supply chain. The botanicals used – such as coriander, myrrh and rooibos - are inspired by the grapes’ African and South American origins.
Co-founder and managing director of Foxhole Spirits, James Oag-Cooper, said: “Since the launch of Hyke there has been increased interest and respect for what we do here at Foxhole Spirits; creating premium quality spirits with a focus on using otherwise unused resources and promoting sustainability and creativity within the drinks industry.
"We are delighted that with Booker we can make our delicious products more accessible, meeting the demand for unique spirits with a story to tell.”