Heaven Hill appoints Proof Drinks as UK distributor
Heaven Hill Distillery has appointed Proof Drinks as its UK distributor for brands such as Evan Williams, Elijah Craig, Rittenhouse and Mellow Corn.
The company was founded shortly after Prohibition in Kentucky by the Shapira family.
The family-owned, independent business has grown to become the second largest Bourbon distiller in the world. It also has aperitifs, brandy, cognac, Canadian whisky, gin, liqueurs, rum, tequila and vodka.
Max Shapira, president of Heaven Hill Brands, said: “Heaven Hill is proud to join the Proof Drinks family as we transition UK distribution of our portfolio to this thriving dynamic company.
“Proof boasts established relationships with key wholesalers in the market and we are confident that their team will help bring Heaven Hill products to the forefront of the UK, allowing us to further grow our influence and continue to spread our company story worldwide.”
Jeremy Hill, managing director of Proof Drinks, said: “This year we have invested significantly in our talent and infrastructure. Notably in national accounts, retail and online, with several additions to our central London team too. Infrastructure wise we have created an exceptional London headquarters that fully embraces the collaborative approach we have with our brand owner’s talented teams.”
Paul Ferguson, co-founder of Proof Drinks, said: “We are very excited to bring Heaven Hill into the Proof Drinks portfolio. They are an established company with highly accredited brands. We will be making sure every corner of the UK is aware of the incredible range they have on offer.”