Cellar Trends extends its range of premium tequilas
Cellar Trends is to bring the ultra-premium tequila Villa One to the UK in 2020.
Villa One Tequila, created by musician Nick Jonas and fashion designer John Varvatos, along with premium spirits company Stoli Group, was created earlier this year.
The brand, which comes in Silver, Reposado and Anejo expressions, will be distributed in the UK by Cellar Trends, which is fully owned by Amber Beverage Group which, with Stoli Group, is part of SPI Group.
The brand is made from sustainably-sourced 100% blue weber agave from both the highland and lowland regions, and it is made using traditional hand-crafted methods.
Jonas said: “John and I forged a great relationship while working together. When we brought out friends together over tequila in Mexico, we learned that we share the same values - enjoying time with friends and family, old and new, one glass at a time.”
Varvatos added: “The experience Nick and I have shared in creating Villa One spirit has been incredible. We found nimble, creative, well-connected partners in Stoli Group and a genuine artisan in Arturo who worked with us to guarantee that the liquid inside the bottle was unlike anything else on the market. We believe the Villa One bottle mirror the ‘life as it should be’ mentality of celebrating good times with family and friends.”
Rudy Costello, acting global president and chief executive of Stoli Group, said: “The super-premium and ultra-premium tequila sector is projected to grow by 8% this year and it doesn’t look to be slowing anytime soon. Nick and John have been ‘all in’ on Villa One since they approached us more than a year and a half ago - visiting the distillery, providing tasting and bottle design feedback, joining marketing and sales meetings and more. The energy they have for Villa One is contagious and has spread to our team and distribution partners, who can’t wait to bring this fantastic liquid to market.”
In the UK the tequila will be available mid-2020 and distributed by Cellar Trends