Fentimans launches biggest marketing push to date
Fentimans is launching its biggest marketing push to date to encourage more consumers to trade up to its premium products.
Its latest £1.2 million campaign celebrates the “amazing flavour packed into every bottle of Fentimans botanically brewed drinks”.
The national outdoor campaign will be focused on key cities and metropolitan areas across the UK. It will be supported by digital, sampling and experiential activity.
Marketing director, Andrew Jackson, said: “The new brand comms campaign, with its core message of delicious flavour derived from natural botanicals, aims to attract a younger consumers audience into the Fentimans brand. We know from our insight work that flavour and quality ingredients are key preference drivers in the category, and when consumers discover Fentimans, their flavour expectations are usually exceeded.
"This burst of media, supported by a marketing spend of £1.2 million, is another significant building block as the brand gears up for significant growth in both the premium soft drinks and mixer categories in the years ahead.”
This latest burst of activity follows another strong first half year for Fentimans, kickstarted by its Rose on the Road campaign and backed up by the successful introduction of two new flavours: Apple & Blackberry and Pink Ginger.