Rockstar Spirits secures loan to expand the business with new rums

Rockstar Spirits has secured a five-figure loan to expand the business, following the success of its Two Swallows rum range, which was recently selected by Coca-Cola as the official partner for its new Signature range of mixers. 

The producer is already set to launch new additions to the portfolio. 

The two existing rums in the range - Pineapple Grenade and Two Swallows - have already proved popular; Pineapple Grenade sold out on Amazon within an hour after the rum featured on ITV’s This Morning, supported by rave reviews from hosts Philip Schofield and Holly Willoughby. 

Rockstar Spirits was established in October 2018 by company owner Tom Hurst. He initially secured a loan of £14,000 from GC Business Finance to set up the company and now he has been granted a second loan, which has enabled the Rockstar to develop two new flavours: Grapefruit Grenade and Two Swallows Cherry, which will be launched this month. 

Hurst said: “Right now is a very interesting time for spirits - we have seen gin reinvigorated by producers looking to please a more discerning audience which has paid off massively. Now I believe is the time for rum to undergo the same transition. Our Coca-Cola partnership shows that the appetite for our upmarket rums is growing, and with the help of this latest loan we will be able to make a bigger impact on the growing sector. 

“We have established an excellent relationship with the team at GC Business Finance, who have supported Rockstar Spirits right from the get-go. We are looking forward to working with them and hitting our target of releasing the next two flavours with use of this loan.”

Simon Truby, senior business loan manager at GC Business Finance, said: “Rockstar Spirits have thus far developed at an extraordinary rate - the official partnership with Coca-Cola’s Signature range is the latest example of this. Not only is the business really exciting to work with, the products are fantastic, and we look forward to working with the company to help maintain the impressive pace they have set.”

Related articles: