Bloom Gin introduces a raft of pre-mixed drinks
Bloom Gin is the latest producer to introduce a range of ready-to-serve (RTS) drinks.
The range includes 11 variants developed by Bloom’s master distiller Joanne Moore, including its Bloom & Rose Lemonade, new Bloom Strawberry Gin Liqueur & Tonic, and a lower calorie option Bloom & Light Tonic.
The range also includes two cocktail serves: a Bloom Negroni and Bloom Bramble (both 10% abv), as well as lower alcohol variants: Bloom with a Hint of Raspberry and Bloom with a Hint of Elderflower (both 0.5% abv). The drinks are served in 27.5cl bottles and are priced at £2.99 each.
Bloom will be supporting the launch through social media and tasting activity, including experiential activity at Barclaycard presents British Summer Time Hyde Park, supported by its first ever global marketing campaign, Live Full Bloom.
Elaine Maher, global brand director at brand owner, Quintessential Brands, said: “Bloom Gin is loved by many around the world for its style, substance and sass, and our new RTS range exemplifies this perfectly. Not only does the new collection look fantastic, consumers know that with Joanne Moore at the helm, they can trust in the quality of the range too.
"We don’t wait for others to lead the way, we create gins and gin products that reflect the diversity and tastes of our consumers, without ever compromising on quality. Our new Bloom RTS collection is the most diverse quality gin RTS range to be launched yet, offering an unrivalled choice to gin lovers the world over.”