Nyetimber links up with Cowdray Park Polo Club
Nyetimber has been named the first-ever English Sparkling Wine Partner to Cowdray Park Polo Club.
As a result of the partnership, Nyetimber wines will be served to social members and visitors to the club, and presented to victorious teams throughout the polo season this summer.
The deal reinforces the luxury brand positioning of both partners, while also highlighting the fact both are products of the Sussex countryside with the vineyards and polo fields just three miles apart.
The Cowdray Estate will also provide Nyetimber wines at its premium accommodation, Cowdray House, as well as stocking its wines at Cowdray Farm Shop, which was awarded the title of Sussex Food Shop of the Year in May this year.
Eric Heerema, owner and chief executive of Nyetimber, said: “I am delighted that Nyetimber is becoming the first ever Official English Sparkling Wine Partner of both Cowdray Park Polo Club and Cowdray Estate, one of the most historic properties in our home county of West Sussex. We look forward to working closely with Cowdray Park Polo Club during the world-famous summer season, as well as throughout the year to showcase the perfectly British nature of both Nyetimber and Cowdray Estate.”
Jonathan Russell, Cowdray Estate chief executive officer, said: “`the events business at Cowdray, specifically Cowdray Park Polo Club, is more glamorous and exciting than ever before. We are therefore thrilled to welcome such a fitting partner, Nyetimber, to Cowdray for the 2019 season and look forward to celebrating the strength of two great British brands.”