South African Wine Festival to hit UK this Autumn
Wines of South Africa (WOSA) will launch a South African Wine Festival in the UK from September 1 to 7 2019.
During the week WOSA is planning a series of events targeting consumers, restaurants, independent wine merchants and press.
The festival will kick off with WineFest South Africa (on September 1), which is described as “a relaxed and vibey daytime and evening consumer wine event, with food trucks and music”. This will take place at The Yard, Shoreditch.
Other events during the week include a restaurant ‘safari” where a group of buyers and sommeliers will be taken around London in a Land Rover Series 1. There will be a winemakers’ braai for media and South Africa’s Excellent Adventure, as well as a “time-travel tasting” and discussion with independent wine merchants. The New Wave South Africa importer tasting also takes place on September 3, in London.
WOSA is encouraging producers, importers, retailers and restaurants to participate in the festival and the organisation has developed branded POS materials to support promotions.
The festival has a website www.thesouthafricanwinefestival.com where events from around the UK can be added to the event programme and promoted centrally.
Jo Wehring, WOSA's UK market manager, said: "The South African Wine Festival offers the UK trade a fantastic opportunity to come together and promote South Africa's wines, widely regarded as the most exciting and dynamic wine producing nations in the world. We anticipate many of our winemakers coming to the UK market during the week, bringing with them the friendly, sunny character of South Africa with their wonderful wines."