WSET to launch Wine Education Week in September

The Wine & Spirit Education Trust (WSET) is launching Wine Education Week as part of its 50th anniversary campaign.

Wine Education Week, which will take place September 9-15, aims to engage with the growing population of wine consumers worldwide, encouraging them to learn more about wine.

The Week will be supported by a global network of brand ambassadors including: Olly Smith in the UK; Terry Xu in China; Alyssa Vitrano (grapefriend); Kelly Mitchell (The Wine Siren) and Chelsea Petras (Chel Loves Wine) in the USA.

The campaign will kick off on September 9 with food and wine pairing events across the world at 6pm local time in 24 countries, starting with Auckland, New Zealand and ending with California, USA. WSET said it is aiming for a 24-hour continuous global food and wine tasting session.

In the UK the launch event will involve an attempt to break the Guinness World Records title for the largest ever recorded sommelierie lesion, which currently stands at 271 people. The food and wine pairing masterclass takes place at The Kia Oval, London SE1 and is sponsored by The Wine Society. This will be hosted by Olly Smith and sommelier Virgilio Gennaro (wine director at Giorgio Locatelli Consultancy). Attendees will be guided through a tasting of four wines matched with complementary foods. Tickets are priced £20 and will be available for purchase on Eventbrite from May 21.

Following the launch Wine Education Week will roll out with WSET course providers in 45 countries hosting more than 450 fun educational events to encourage consumers to learn more about wine and to drink ‘better’.

WSET chief executive, Ian Harris, said: “Wine Education Week is an inspiring initiative that promotes WSET’s mission to inspire and educate wine consumers as well as trade professionals. It is reaching out worldwide through our network of course providers to engage with consumers across every continent, from New Zealand to Thailand to Mexico. I can’t think of a better way to celebrate WSET’s 50th anniversary and to demonstrate the progress we have made with wine education over the last 50 years.”

Full details about Wine Education Week can be found via the website: www.wineeducationweek.com

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