Drinkly creates new roles to aid bold expansion plans

Drinkly has appointed a Director of Business Operations and a Brand Partnership Manager to help drive its ambitious growth plans.

The Edinburgh-based ‘on demand’ drinks delivery service, which started in 2016, is ready to extend into West London. This will be the first of eight city launches planned for 2019.

The company has now taken on Glen Stocco as its new Director of Business Operations and Jill Davidson as its Brand Partnerships Manager.

Stocco moves across from his role as an advisor and mentor for Scottish companies, exploring foreign markets and an assessor for Scottish Edge. He also has experience in the drinks trade, having held the role of President for a growing craft cider company in Canada. In his Drinkly role he will focus on structuring the company for growth, overseeing legal and technical developments, as well as leading on strategy, financial planning and forecasting.

John Robertson, founder and chief executive of Drinkly, said: “Glen is an operational leader with a proven track record working with founders and chief executives, driving business transformation and growth while also ensuring robust processes, systems and governance. He has a good knowledge of a broad range of functions including finance, HR, legal, operations and sales, and brings a track record of stakeholder management and negotiation across multiple sectors.”

Davidson joins from her role as Partnerships Manager as Edinburgh Rugby where – over a period of three years – she helped enhance the sponsorship revenue by 60% on the back of a commercial strategy she developed to improve acquisition and retention. Prior to that she was commercial account manager at Scottish Rugby. In her new role she will lead efforts on expanding Drinkly’s affiliate network through the delivery of tailored partnership agreements as well as optimising its existing brand associations.

Robertson said: “Jill certainly knows how to drive best value when it comes to getting the most our of brand relationships. We have already fostered strong reciprocal partnerships with some stellar brands including Asahi UK and Heineken and it is an area we want to invest in because it offers Drinky a point of difference, by giving both customers and brands a value-added experience.”

Drinkly is a technology platform that allows customers to shop more than 650 products across BWS from local off-licence partners and have them delivered to homes, offices or friends in one hour. Turnover in the first year hit £55,000 and Y2 turnover is expected to hit £1 million through expansion into other cities. The business started in Edinburgh and has expanded into Glasgow. 

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