UK beer growth highest for 45 years – BBPA
The UK beer market is experienced its fastest growth for 45 years, according to the British Beer & Pub Association.
Combined on- and off-trade sales rose 2.6% in 2018, with take-home leading the way with an annual sales increase of 4.7%. On-trade sales were up just 0.1%.
After a slow start to the year, with sales down 1.7% in the first quarter, the World Cup and the hot summer drove rapid growth in Q2 and Q3.
The BBPA said that the freeze on beer duty also helped sales increase in the fourth quarter.
BBPA chief executive Brigid Simmonds said: “Considering the heavy cost burdens the industry faces, it’s great to see beer sales doing the best they have for some years.
“A significant amount of the growth in beer sales in 2018 can be attributed to the England team’s performance at the World Cup and the good weather over the summer months.”