Mangrove UK creates new role to push bourbon brands

Mangrove UK has appointed Nate Booker as brand development manager for two of the premium spirits importer’s bourbon brands.

In this newly-created position, Bourbon specialist Booker will be working to drive awareness and positioning of Old Forester and Early Times Bourbon, with a focus on the launch of a ‘Buy the Barrel’ programme, offering customers an exclusive opportunity to purchase their own barrel of Old Forester.

Booker joins Mangrove with 16 years experience in the drinks industry, most recently at Brown Forman where he held the role of UK brand ambassador for Old Forester and Woodford Reserve.

Nick Gillett, managing director of Mangrove UK, said: “We have got exciting plans in 2019 for the bourbon category and are seeing tremendous growth across both Old Forester and Early Times. We have been looking for the right individual to help us bring these plans to fruition, and with his expert bourbon knowledge and industry insight on both sides of the bar, Nate fits the bill perfectly.”

Booker has also held positions in the on-trade including bar manager for Simon Rogan at Mr Cooper’s House & Garden in Manchester. He has also worked in a selection of venues across England, Asia and Australia.

Mangrove UK manages more than 20 global premium drinks brands in the UK across a number of categories: vodka, whisky, rum, pisco, cognac and liqueurs. 

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