Jägermeister gets set for festive party season

Jägermeister has launched its shot glass off-trade pack into Tesco stores, while its Yard of Jägermeister concept has been given a refreshed look for Christmas.

The shot glass pack is designed to encourage consumers to drink the liquid in the most ‘perfekt’ way, as an ice-cold shot, the producer said. The pack is made for party-goers in time for the festive season, as it comes complete with two shot glasses to encourage sharing.

The pack comprises a 70cl bottle and two green shot glasses, all of which can go in the freezer until they reach the recommended temperature of -18 degrees C. These are available in Sainsbury’s and now Tesco, priced at £18.

Meanwhile, the brand’s popular Yard of Jägermeister, which comprises 10 mini bottles of Jägermeister, has been given a new look. The pack is now available in Tesco stores, priced at £10.

Trade marketing manager, Giles Mountford, said: “We’re thrilled that this limited-edition pack has landed in Tesco stores ahead of the festive season, to entice customers to stock up for their parties this December. Jägermeister has always been a product to enjoy with friends and family at an ice-cold temperature.”

Related articles: