Amathus Drinks extends out of London with two new stores
Amathus Drinks has acquired two new retail stores, expanding the business outside of London for the first time.
As reported earlier this month by DRN, the premium drinks business has acquired a store in Bath and Brighton, with the new stores joining the group’s existing retail outlets in Shoreditch, Leadenhall Market and its flagship store in Soho.
Harry Georgiou, managing director, said: “We have always believed that our premium stores played a vital role in bringing our rarer and unusual wines and exclusive spirits to the increasingly knowledgeable consumer, as well as fellow enthusiasts and on trade clientele. Our stores play a significant role in showcasing our exclusive agency portfolio, support our suppliers in reaching wider markets and enable us to fulfil our mission to bring ‘Drinks to the World’.”
Phil Duffy, head of spirits, said: “Our stores are a brilliant asset in London and provide both consumers and on-trade establishments with excellent service and access to our unrivalled portfolio. Moving into markets outside London is at once a logical next step and hugely exciting, allowing us to bring our exclusive products to a wider market.”
Jeremy Lithgow MW, who joined Amathus Drinks in 2017 to strengthen its wholesale wines offer, added: “Our growing retail presence allows us to work with a broader and more varied range of wines than we would have previously considered for the wholesale business, including small parcels of fine and rare releases. They also give us the ideal platform for our producers to open and present their wines to our clients.”
This is the first new venture for the company since it acquired Coventry and Bristole wholesaler, Bablake Wines in 2015. Georgiou explained: “This investment is part of our strategy to expand nationally. The 2015 deal gave our wholesale operation a footprint that stretches from the south coast all the way to the borders and beyond.”
The new Bath store will be situated on Green Street and the Brighton store will be on Prince Albert Street. The stores are likely to have an on-trade offer as well as retail, and each will host tastings for its customers.
The Amathus Drinks Group was established in 1978 and it is a family-owned drinks importer, distributor and specialist retailer.