Pinkster bolsters Hedgepig liqueurs brand
The company behind Pinkster Gin has expended its range of liqueurs with the aim of establishing its Hedgepig brand as “the definitive pudding gin”.
Three new drinks – Cambridge Gage, Glorious Gooseberry, and Zesty Elderflower – join the existing Rampant Raspberry and Wild Bullace and Quince small-batch liqueurs.
Stephen Marsh, managing director of parent company, Ginmeister, said: “With three new flavours all suited to accompanying cheese and desserts, we are busy establishing Hedgepig as the definitive pudding gin.
“All the liqueurs are macerated at our HQ outside Cambridge using fruit grown in local orchards or foraged from East Anglian hedgerows. We have kept sugar levels low and ABVs on the higher side.
“The proof is in the pudding, but we are convinced it has been well worth the effort rummaging around on our hands and knees to find the perfect ingredients.
“While Pinkster will always be the flagship brand, Hedgepig allows us to indulge our passion for making gin with fresh fruit to create unusual handcrafted liqueurs.”
In a new charitable partnership, 50p from every bottle sale across the range will be donated to The British Hedgehog Preservation Society. Founded in 1982, the charity offers help and advice to those with sick, injured or orphaned hedgehogs. The partnership is being promoted by bottle stickers and supporting POS.
Marsh added: “The plight of the hedgehog makes for desperate reading. In rural areas, numbers have fallen by half over the past two decades.
“These snuffy little fellows have a special place in people’s appreciation of nature as business rooted in the countryside, we are delighted to be supporting the fine work of the unsung heroes at the British Hedgehog Preservation Society. Every little counts.”
Cambridge Gage, a member of the plum family (28% abv), Glorious Gooseberry (27%) and Zesty Elderflower (29.8%) are available in 50cl format at £36 rrp.
All five expressions are bottled seasonally and labeled by vintage.