Diageo Reserve reveals first winter edition for Ciroc
Diageo Reserve has extended its ultra-premium Ciroc vodka portfolio with the addition of a limited-edition, Black Raspberry variant.
The new launch marks the brand’s first ever winter edition, and it follows the success of recent flavour launches including Summer Colada and French Vanilla.
Ciroc Black Raspberry infuses five times distilled Ciroc Vodka with crushed black raspberry essence.
The new expression, which is presented in a striking black and gold bottle, is available from November and is being celebrated with a new serve strategy and hero cocktails: Ciroc Black Raspberry Velvet Crush and Ciroc Black Raspberry Royale.
Head of Diageo Reserve GB, Rich Larkin, said: “We are incredibly excited to be launching Ciroc Black Raspberry. Ciroc is a brand rooted in style and celebration and the latest variant really adds vibrancy to cocktails both out in bars and restaurants or in the home this winter, just in time for the celebratory season. It is a great time for premium vodka, which remains in growth by both volume and value, up 10.5% and 9.4% respectively, with Ciroc driving this, up 14.4% in volume and 24.6% by value. This is the first time we have launched a winter expression for Ciroc, so we are looking forward to getting it out there for consumers and bartenders to experiment and of course, celebrate with in the run up to Christmas and New Year.”
Ciroc Black Raspberry is launching across the on and off-trade and will be on shelf from November 19, with a retail price of £39.