Black Cow Vodka teams up with M&S for latest project

Black Cow has revealed details of a collaborative project with M&S, which has resulting in a limited edition vodka and on-pack promotion.

The 50cl bottles of Black Cow Vodka will be on shelf in M&S stores nationwide from mid-October. The bottles have a neck-tag, which includes an infusion bag and dried slice of blood orange, suitable for use as an infusion or garnish for two drinks.

The on-pack promotion is designed to encourage Black Cow Vodka drinkers to experiment with botanicals to enhance the flavour of their cocktails at home.

The autumn-inspired promotion is only available on 50cl bottles in M&S; the ‘value-added’ pack is priced at £24 each.

Kate Harrison, marketing director, said: “We are excited about the introduction of a botanical infused added value promotion for valued Marks & Spencer’s customers. We consider this an easy way to amplify the taste experience at home.”

Black Cow is made purely from the milk of grass-grazed cows. The brand was founded in 2012 by dairy farmer Jason Barber and creative Paul Archard.

The drink is now available in 22 countries and sales in the UK have increased more than 87% year-on-year (IWSR data to July 2018).