Hiver Beer celebrates five years with new canned format

Hiver Beer is extending its popular Honey IPA into can format as part of its fifth anniversary celebrations, while seasonal variations are lined up for 2019.

Founder Hannah Rhodes said: “It has been fantastic to see how Hiver has developed to become a firm favourite amongst UK drinkers, both for refreshment and alongside food. Our current packaged format perfectly showcases us as a premium British brand stocked in foodie havens up and down the country. With this in mind, launching into can made perfect sense to open wider F&B opportunities, especially as this format now accounts for 25% of craft beer sales.

“Since starting Hiver five years ago with a beer that was so original and different to the norm, it is amazing to recognise that promise of an opportunity for a British and artisanal beer has translated to nationwide distribution with a depth of quality customers.

"Hiver has carved out an area of the marketplace of its own and as the business has gone from strength to strength we can boast a team and ethos that any business would be proud of. We have launched three award-winning beers in this time with both Honey Blonde and Honey Ale picking up gold medals. A testament to Hiver’s credentials as a premium British beer brand.”

Hiver is brewed using a blend of urban and rural honeys from independent British beekeepers and is currently available in 33cl glass bottles as well as on draught.

Hiver cans will also be available to consumers in a limited edition gift tube from the Hiver online shop, priced at £15, including delivery and three cans.

Related articles: