Ginfusion adds Taster Packs to its collection of botanical blends
Ginfusion has launched a set of Taster Packs of its botanical blends for the off-trade.
The packs (rsp: £4.99) contain four pouches, one each of the company’s four botanical blends.
The concept was originally created as a sample promotion through the Craft Gin Club, but following a raft of retailer enquiries the packs have now been made available to the off-trade.
Ginfusion, which was set up by Rosie and Paul Niblock, has a range of bespoke botanicals designed to “add a new twist to your gin and tonic”.
The four blends available are Spiced, Citrus, Tropical and Rose and the range includes the Classic Tin of 20 pouches (five of each flavour) and now the handy Taster Packs containing one of each pouch, with refills also available online. The Ginfusion Classic Tin retails at £19.99.
Paul Niblock said: “Gin lovers can now recreate the exotic garnishes that they taste at bars and gin festivals with their own set of botanicals, attractively packaged to make a handsome addition to their drinks cabinet. Ginfusion brings together 15 different ingredients crafted into four flavour types, supplied in ready-to-serve pouches. Just choose a flavour from Citrus, Spiced, Tropical or Rose, add it to the gin, mix with ice and tonic if desired and then enjoy as the aromatics infuse into the drink.”
Rosie Niblock added: “We don’t use just tiny pieces of peel or spice. Each pouch contains enough botanicals to really add flavour and look attractive in the glass. There’s no need to be bored with just lemon or lime when you can have a Ginfusion set to hand at home. It is also priced at the perfect gift point, not much more than half the price of most bottles of craft gin today.”