AB Inbev announces new UK leader

The world’s largest brewer will soon have a new president heading up its UK business after incumbent Jason Warner earned a promotion.

Warner will head up AB Inbev’s entire Europe zone from the start of 2019, while Paula Lindenberg will replace him as North Europe president.

She has held a number of roles in South America and the United States and has been responsible for Ambev’s key Latin American brands, including Skol, Brahma and Antarctica.

Lindenberg said: “I’m so excited to be joining the UK business, especially as Britain is renowned for having one of the world’s best pub and beer cultures.

“The variety of beers here is incredible, and our own portfolio has never been stronger or more diverse; it is also unique in that it features all three of our global brands – Stella Artois, Budweiser and Corona.

“I can’t wait to work alongside the team in growing the beer category even further.”

AB InBev’s UK & Ireland employs 1,000 people across three breweries – Magor, South Wales; Samlesbury, Lancashire; and Enfield, North London – and offices in Luton and London.

Warner added: “As someone who has worked with Paula previously, I can’t think of a better person to lead the UK onto the next level.

“Paula has contributed hugely to our Latin American business, leading its growth strategy, expanding its premium beers and reconnecting the business with its brewing heritage. I have no doubt that she will bring her own brand of creative vision and energy to these shores.”

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